Crafter + Mogford Golf Strategies is the new name adopted by Golf Strategies - International Golf Course Architects in 2006 to better reflect the identity and talents of the two principals, Neil Crafter of Adelaide and Paul Mogford of Melbourne.

In 1992 Golf Strategies was formed to combine the skills of Brian and Neil Crafter with those of
John Griffiths. In 2002 Golf Strategies opened an office in Melbourne, headed up by Paul Mogford, to
service the growing work-load in the eastern states of Australia. Golf Strategies original focus was
on the design of new golf courses in Asia, and we now have a number of courses completed and
open for play in Malaysia and China, with further projects under active design in Malaysia, China,
Vietnam and India. In addition, Golf Strategies has a strong portfolio of completed and current
projects within Australia including new courses and reconstructions of existing courses.

LPGA professional and television commentator Jane Crafter, the well known sister of Neil Crafter, joined the firm in 2005 as a design consultant and is available for project endorsement and specialised input to projects with respect to golf for women.

Golf Strategies has an experienced team of construction supervisors and course shapers
who are well versed in modern golf course construction techniques. This experience, coupled
with regular site inspections by the design team, enables the designer’s vision to be brought
to reality.

Golf Strategies is also able to provide the services of urban planners, clubhouse and resort
architects, irrigation designers, landscape architects and soil / turfgrass specialists.

As golf course architects, we are committed to preserving the unique traditions of this great
game of golf by designing golf courses that will stand the test of time and be enjoyed by
golfers of all standards. Together they have over 60 complete or current golf projects in Australia and Asia to their credit.

Neil Crafter is a 1980 graduate of Adelaide University with a Bachelor of Architecture where he was a member of the University golf team and was selected numerous times in the All-Australian University team. Neil has an illustrious record as an amateur golfer, representing Australia on four occasions, including the 1984 World Amateur Teams Championship, the Eisenhower Cup. He is a founding member of the Society of Australian Golf Course Architects and has over 16 years experience as a golf course architect. Neil has formal qualifications as an architect and in 1997 Neil was elected President of the Society of Australian Golf Course Architects until his retirement from this position in 2003. Neil is co-editor of the Society’s annual magazine ‘Golf Architecture’, widely regarded worldwide as the premier publication on golf course architecture.

Neil has had the invaluable experience of having competed in all the Australian Amateur Championships and Interstate Teams Matches from 1980 to 1992, a level of amateur golf experience unmatched in practising Australian golf course architects. He was a semi-finalist in the Amateur Championship of 1990 at Royal Queensland, losing to eventual champion Chris Gray. Additionally, he has played in numerous State Open Championships including those of New South Wales, Queensland, Victoria and South Australia, and has won leading amateur honours in both the Victorian Open (1985) and the South Australian Open (a number of times). He has also competed in the Australian Open Championship in 1983, 1984 and 1987.

Paul Mogford graduated from Royal Melbourne Institute of Technology (RMIT) in 1994 with a Bachelor of Landscape Architecture. His final thesis explored the environmental design of golf courses, with a particular focus on the now common-place integration of constructed wetlands within new golf course developments.

In 1994 Paul was commissioned by the Society of Australian Golf Course Architects to research both the detrimental and positive environmental issues associated with golf courses. In addition to preparing a detailed set of research folders for the members, Paul authored the Society’s publication ‘Golf Courses: Benefits to Community & Environment’ and holds the role of ‘Environmental Research Officer’. It is acknowledged that the work Paul completed in this area contributed to quelling criticism from environmental groups as well as informed them as to the many valuable contributions golf courses provide to the broader society and the environment.

Paul is a qualified landscape architect and golf course architect, and is a full member of the Society of Australian Golf Course Architects. He has been co-editor with Neil Crafter, since 1997, of the Society’s annual journal ‘Golf Architecture’. In 2000 Paul was the recipient of the inaugural ‘Rainbird Grand Tour Scholarship’, one of two young architects selected worldwide. The tour enabled Paul to visit and study many of the best courses in the United States of America, including Pebble Beach, Cypress Point, San Francisco, Riviera, Shadow Creek, Castle Pines, Cherry Hills and Colonial Golf Club to name a few.



John Griffiths is a qualified town planner and a director of the Development Planning Strategies
group, of which Golf Strategies is the golf design arm. He brings to Golf Strategies extensive
experience in the integration of golf courses and resort/urban development both in Australia and
Asia. In recent years he has specialised in golf related residential and tourism projects and now
spends considerable time in Asia, where he is Project Director for several major golf related projects.

Jane Crafter is an accomplished tournament professional who has competed successfully on the USLPGA tour for over 20 years. She has played most of the great courses in the USA, Britain, Japan and Australia, and brings to Crafter + Mogford Golf Strategies a unique women’s perspective on the design of golf courses. Jane and Neil’s father Brian Crafter was a golf course designer as well as a golf professional and TV commentator. Naturally, Jane has had a keen interest in the great golf courses of the world in her travels as a professional golfer and has endeavoured to play as many of these as she can. She has views on the way golf courses should be designed for women and can bring to a design project her passion and understanding of the game of golf, as well as her tournament experience and woman’s perspective. Jane is available for project endorsement and design collaboration as part of the Golf Strategies team on selected projects.

Prior to turning professional, Jane had a successful career in women’s amateur golf. She won the 1978 New Zealand Amateur and the 1980 Belgian Amateur, and was runner-up at the 1977 Australian Amateur and the 1980 Canadian Amateur. Jane represented Australia in international competition 10 times and South Australia numerous times over her amateur career.

Jane has had an exceptional professional career since she turned pro in 1980. She played 6 months on the WPGT (developmental tour) in the US from January to July 1981 where she won 2 tournaments. In July 1981 Jane qualified for the US LPGA Tour and has held her players card every year since. She has one official LPGA Tour victory, winning the 1990 Phar-Mor tournament at Inverrrary in dramatic fashion by 1 stroke over Nancy Lopez. She has won three times in Australia, including the 1992 and 1996 Alpine Ladies Masters and the Toyota Australian Women’s Open Championship at Yarra Yarra GC in 1997. She has played in Europe, Japan and Korea and has earnings on the LPGA tour of US$1,925,000 over a career of 25 years

Jane is currently a highly regarded television commentator on women’s golf broadcasts in the United States, working with both the ABC and ESPN networks. She has covered a number of major championships, including the Solheim Cup matches.

Jane brings to the practice her experience as a competitor and commentator in numerous women’s championships, both in Australia and overseas, and both amateur and professional. She is able to provide a specialised perspective of a woman competitor for the set-up of both the Women’s Australian Open and Women’s Australian Amateur Championship.

Amardeep Singh, Indian born and now resident in Australia, brings a variety of business and cultural skills to the Crafter + Mogford team.

In response to the massive surge of interest in golf in India and the increase in inquiries from Indian developers looking to add international golf architecture and design expertise to their projects and estates, Amardeep travels regularly between India and Australia to meet and consult with both government and private clients planning golf related commercial and residential developments.

A trained engineer with a successful background in business  in India and Australia, Amardeep maintains a  personal contact network in India and understands the dynamics and constraints of the Indian market.

Amardeep is also a director of Guru Golf Technologies Australia, a leading Australian golf technologies, equipment supply and coaching facility and this experience, combined with the expertise of the rest of the Crafter Mogford team, enables Indian clients to tap into the wealth of golf knowledge from Australia to ensure the  success of any project.

Golf course and golf facility design and construction is an area where the right experience and advice can increase profits substantially and reduce construction and management costs.